Fei L. Weisstein

Dr. Fei L. Weisstein is the Chair and Associate Professor of Marketing at Bowling Green State University's Schmidthorst College of Business. She holds a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign, an MBA from San Francisco State University, and a B.S. in Material Science and Engineering from National Cheng Kung University, Taiwan.

Her research focuses on pricing strategy, digital marketing, sustainable/social marketing, food marketing, and online consumer behavior. She has secured federal grants from the USDA ($296,892) and NOAA Sea Grant ($320,286) for projects addressing sustainable aquaponics systems and consumer perceptions of integrated multi-trophic aquaponics.

Dr. Weisstein's work has been published in top-tier journals including Journal of the Academy of Marketing Science, Marketing Letters, and Business Strategy and the Environment. Her research emphasizes practical applications, such as analyzing math anxiety's impact on pricing perceptions and developing frameworks for aligning environmental claims with sustainable food products.

Key career milestones include serving as Department Chair since 2024, Associate Professor since 2019, and prior roles at The University of Texas-Pan American. She has been recognized with academic excellence awards and research paper accolades.