About
George Tsalis is Postdoctoral Researcher at Copenhagen Business School's Department of Marketing, specializing in sustainable consumption and food systems.
Research examines:
- Consumer responses to sustainability claims
- Price promotions and food waste relationships
- Development of effective eco-labeling systems
Recent publications investigate how marketing communications influence ethical consumption patterns and food waste behaviors, using experimental and co-creation methodologies.
Recognized for research excellence through awards at international marketing conferences.
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