Fei Gao

Fei Gao is an Assistant Professor in the Department of Marketing at Bentley University. His research focuses on Digital Marketing, particularly charitable crowdfunding, online Word-of-Mouth, and AI applications in marketing, alongside Healthcare Marketing, Emotion, and Prosocial Behavior.

He teaches courses in Digital Marketing Analytics, Marketing Essentials, and Marketing Research. His work bridges technological advancements with human-centered behavioral insights.