Annie Ding
Assistant Professor · Online Word of Mouth
University of Massachusetts AmherstUnited States
About
Dr. Annie Ding is Assistant Professor of Marketing at the Isenberg School of Management, University of Massachusetts Amherst. Her research examines digital marketing dynamics with focus on online word-of-mouth and platform economics.
Research focuses:
- Impact of online reviews on consumer decision-making
- AI applications in marketing analytics
- Text mining of user-generated content
- Valuation of intangible digital assets
Her dissertation received the 2023 ACR-Sheth Foundation Award, recognizing significant contributions to marketing science.
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