Eva Kipnis

Professor Eva Kipnis at the University of Bradford researches marketing's role in advancing social inclusion and economic justice. Her work examines how marketing practices influence experiences of discrimination or fair representation in everyday consumption contexts like retail, dining, and technology use.

Research focuses on developing inclusive marketing frameworks that ensure equitable access to products/services. She analyzes both successful and failed cases across advertising, product design, and service innovation, emphasizing citizen engagement with marketing professionals.

Publications demonstrate consistent focus on multicultural marketplaces, consumer representation, and inclusive service design. Recent work examines war-related consumer behavior, brand activism measurement, and multicultural marketplace discrimination.

Her inaugural lecture highlighted marketing's potential to transform consumption into experiences of participation versus discrimination.