Eugene Paik

Eugene Taeha Paik is an Assistant Professor of Management at the University of Mississippi's School of Business Administration, with industry experience in electronics and entertainment sectors. His research examines how network relationships influence technology adoption and innovation diffusion in cultural industries.

Research explores antecedents/consequences of innovation, including how organizational networks affect technology implementation, how new practices impact employee relationships, and production networks in cultural industries. Current studies investigate certification contests, market expansion strategies, and technology adoption barriers.