Erwin Hofman

Erwin Hofman is an Associate Professor at the University of Twente, focusing on Entrepreneurship, Technology, and Management. His research spans innovation adoption, strategic management, and sustainable development, contributing to UN Sustainable Development Goals. He has authored over 50 publications and received six prestigious awards, including the Best Paper Award (Christer Karlsson award) in 2016 and the Inaugural David L. Wilemon Research Award in 2010.

His work explores cognitive traits in innovation processes, strategic roadmapping, and supplier integration in product development. Hofman has supervised four academic projects, advancing knowledge in modular innovation, green building practices, and supply chain dynamics. His research emphasizes practical applications, such as overcoming strategic challenges in innovation and enhancing sustainable housing solutions.

Key research themes include business platforming literature analysis, cognitive impacts on innovation performance, and the role of purchasing in new product development. Hofman’s contributions bridge theoretical and applied aspects of innovation, with a focus on fostering strategic agility and sustainability in organizational practices.