About
Dr. Emma Winter serves as the Associate Dean (Academic) in the Faculty of Business & Law at the University of Portsmouth. Her expertise focuses on higher education marketing, student decision-making processes, and the role of physical and urban environments in institutional choice. She holds a Master of Science from the University of Portsmouth (2015) and a PG Cert in Post Compulsory Education from the University of Greenwich (2003).
Her research explores how location, campus environments, and marketing strategies influence student enrollment decisions. Notable contributions include analyzing the impact of 'servicescapes' on university selection and the strategic importance of location branding for institutions. She has published in journals like Journal of Further and Higher Education and presented at conferences such as the Academy of Marketing SIG Marketing of HE Colloquium.
Winter frequently engages in public discourse on education, contributing expert commentary to outlets like The Conversation. Her work aligns with UN Sustainable Development Goals related to quality education.
