Emily Tanner

Emily Tanner is an Associate Professor in the John Chambers College of Business and Economics at West Virginia University. Her research explores emotion and exchange relationships across three primary streams: Public Policy, Decision-Making and Well-Being, and Salesperson/Sales Manager Relationships.

• Education: Ph.D. in Marketing from Oklahoma State University, B.B.A. in Marketing from Texas Christian University

Her recent work spans marketing ethics, health communication, and sales dynamics, focusing on topics like consumption stigma, brand communities, and vape advertising effects. Grants from federal agencies and WVU have supported her research.

Key article trends include:

• B2B Relationships (social exchange, reciprocity)
• Health Policy (access barriers, pandemic behavior)
• Consumer Vulnerability (financial well-being, adolescent risk)
• Sales Ethics (stereotype threat, burnout)