Emily Ma

Emily Ma is a Professor at the School of Hospitality & Tourism Management, University of Surrey, UK. She specializes in organizational behavior, customer experience management, and women in leadership, with recent research focusing on robot integration in hospitality and sustainability practices. She holds editorial roles in top journals like the Journal of Hospitality and Tourism Management (SSCI-ABDC A).

Her research explores human-robot collaboration, work-family balance, and transferable skills in tourism. Notable projects include global studies on women in tourism transport employment and the impact of AI on employee well-being. She has advised on over 150 publications, emphasizing cross-cultural and technological advancements in service industries.

Publications highlight trends like robotic service adoption, urban sharing economies, and low-carbon behavior spillover effects. Her work bridges theory and practice, addressing modern challenges like labor shortages and inclusivity.

Emily’s education spans four continents, combining teaching, research, and industry insights. She advocates for inclusive policies and employee empowerment, shaping hospitality’s future through innovative research and industry partnerships.