Yoo Ri Kim

Dr. Yoo Ri Kim is a Senior Lecturer in Hospitality Management at the University of Surrey's Surrey Hospitality and Tourism Management department within the Faculty of Arts, Business and Social Sciences. She serves as Widening Participation Lead and Social Media Co-Lead for SHTM while acting as Open Research Champion. Her academic credentials include a BSc in Geography with Economics from LSE, MSc in International Tourism Development from Surrey, and PhD on spatial clustering in hospitality funded by ESRC.

Her research focuses on applied economics in tourism, big/geospatial data analytics, productivity measurement, and equity/diversity/inclusion. Key projects include The UK Tourism Productivity Gap for VisitBritain and Spatial Disparities in SME Productivity with the Productivity Insights Network. She collaborates with industry partners like Mozee Limited on urban data analytics.

• Research Trends: Her recent work shows strong emphasis on pandemic recovery analysis, spatial econometrics in tourism demand, and EDI framework development. Publications demonstrate integration of big data methods with traditional tourism economics.
• Methodological Strength: Frequent use of spatial econometric modeling, Propensity Score Matching, and network science approaches across publications.

Scientific Recognition:

• Board Member (Treasurer) of International Federation for IT and Travel & Tourism (IFITT)
• Member of Institute of Hospitality (IoH), Hospitality Professionals Association (HOSPA), and International Association for Tourism Economics (IATE)

She actively supervises PhD candidates including Gilang Majid (Second Supervisor), Wenliang Li (Principal Supervisor), and Adrienne Liu (Surrey-HKPU Dual Programme). Current research interests seek doctoral students in productivity analytics, big data, and inclusive tourism. Her teaching portfolio includes Financial Accounting in Service Industry and Technology, Media and Data courses.