Ellis Vidmar

Ellis Vidmar serves as a Lecturer and Events Coordinator in the Department of Agricultural Sciences at West Texas A&M University's Paul Engler College of Agriculture and Natural Sciences. She teaches Agricultural Media & Communication courses and Event Planning, joining the faculty in Spring 2024 while coordinating departmental events.

Her educational background:

• B.S. in Agricultural Media & Communication, West Texas A&M University, 2019
• M.S. in Agriculture, West Texas A&M University, 2022

Research focuses on agricultural consumer behavior using eye-tracking technology to analyze responses to marketing stimuli, aiming to optimize communication strategies in ranching and food industries. This work bridges agricultural economics with sensory perception studies.

No scientific awards were mentioned in available sources.

No student advising or research grants were documented in the provided materials.

Grew up on a fifth-generation Colorado cattle ranch in Hot Sulphur Springs; resides in Amarillo with husband Nate. Enjoys home renovation projects, golf, cooking, and family trips to Colorado.