Elin Åström Rudberg

Elin Åström Rudberg is a Researcher at the Department of Economic History and International Relations at Stockholm University. She has been teaching courses since 2019, including World Economic History and Economic Thought in World History as part of the International Business and Politics program. She also supervises bachelor's and master's students and serves as an assistant supervisor to PhD candidate Susanne Berghofer who researches employer organizations in the Swedish textile industry.

Dr. Åström Rudberg's research focuses on the history of consumption and marketing, market regulation and development, the role of ideas in market legitimacy, Swedish business in European context, and marketization processes. Her work bridges economic history with contemporary market transformations through interdisciplinary approaches.

Her recent publications reveal a strong focus on consumer culture, advertising history, and neoliberal transformations in Sweden and the Nordic region. She has examined topics such as the sovereign consumer, mutual fund culture development, marketization frameworks in Nordic welfare states, and historical advertising practices, demonstrating methodological sophistication through archival research combined with theoretical frameworks from economic and business history.

• Shortlisted for best dissertation prize in business history by the European Business History Association (2022)

Dr. Åström Rudberg has secured significant research funding including a Wallander grant for her project "Market makers. Advertising's role in the socio-economic transformation of Sweden ca 1970-2000" (2022-2025). She previously coordinated the "Neoliberalism in the Nordics" research program at Uppsala University (2021-2024) and has supervised multiple student projects while collaborating with international scholars on comparative research initiatives.

She is a co-founder of the Advertising Historical Network in Sweden (Reklamhistoriska nätverket) established in 2017 and has held visiting positions at Lausanne University and Columbia University, demonstrating her active engagement with international research communities and commitment to building scholarly networks around specialized historical topics.