Eddie Rhee

Eddie Rhee is a Professor of Marketing and serves as the Chair of the Marketing Department and Director of the Integrated Marketing Communications Program at Stonehill College. He holds a B.S. in Economics from Sogang University (1986), an MBA, and a Ph.D. in Marketing from the University of Iowa (2002). Prior to academia, he worked in credit analysis and corporate account management at the Korean French Banking Corporation for seven years. His research focuses on medical marketing, multichannel strategy, customer communication in database marketing, and CRM. He has collaborated with local businesses like Tuxedo’s By Merian and W.B. Mason on retail and social media strategies.

Education:

• B.S. in Economics, Sogang University, Seoul, Korea (1986)
• MBA, University of Iowa (1995)
• Ph.D. in Marketing, University of Iowa (2002)

Teaching & Research: He teaches courses such as Principles of Marketing, Healthcare Marketing, and Business-to-Business Marketing. His work bridges academic research with practical applications in retail strategy and customer engagement.

Professional Experience: Previously held an academic position at Santa Clara University before joining Stonehill.