About
Douglas Anderson serves as the Dean and Presidential Chair of the Jon M. Huntsman School of Business at Utah State University, holding a faculty appointment in the Marketing and Strategy Department. In this dual leadership role, he oversees academic programming, strategic initiatives, and faculty development across the school while maintaining active scholarly engagement.
His research expertise centers on Marketing and Business Strategy, with implications for consumer behavior analysis and competitive market positioning. As a Presidential Chair holder, Anderson's work represents high-impact scholarship that bridges theoretical frameworks with real-world business applications, though specific publications are not detailed in available sources.
Research fields
