Doris Peručić

Doris Peručić is a full professor at the Department of Economics and Business Economics, University of Dubrovnik. She specializes in tourism marketing, cruise tourism, and brand management. Her academic journey includes a Bachelor of Arts in Roman and Hispanic Studies (2000, Faculty of Humanities and Social Sciences, University of Zagreb), a Master's in Tourism Management (2005, University of the Balearic Islands, Spain), and a Ph.D. in Social Sciences (2008, Faculty of Economics, University of Osijek). Her doctoral work focused on 'Marketing of Cruises and Tourism in the Mediterranean.'

• Teaching roles: Courses include 'Research on Tourist Markets,' 'Marketing Strategies in Tourism,' 'Brand Management,' and 'Marketing Research.'
• Professional experience: Previously worked at Adriatic Luxury Hotels (representative office in Zagreb) and served as Director of ACI dd (2013–2016).

Her research emphasizes tourism development strategies and cruise tourism economics. She authored the textbook 'Cruising-tourism, development, strategies and key players' and has contributed to numerous scientific articles.