
Dominika Hasse
Professor · Corporate Design
HAWK University of Applied Sciences and Arts Hildesheim/Holzminden/GöttingenAbout
Dominika Hasse serves as Professor of Corporate & Editorial Design at the Faculty of Design, HAWK University of Applied Sciences, Hildesheim. She has held this professorship since winter semester 2008/09, previously serving as Professor of Editorial Design since winter semester 2002/03. Her institutional roles include Senate Representative for Corporate Design and coordination of the Branding Design competence field.
Her academic foundation includes:
- Visual Communication studies (1984-1989) at Berlin University of the Arts (UdK Berlin)
Professor Hasse's research integrates professional design practice with academic instruction, focusing on identity systems and visual communication frameworks. Her work bridges theoretical design principles with real-world applications through industry partnerships and corporate branding initiatives, particularly emphasizing how editorial systems function within broader brand ecosystems.
She actively shapes design education through competence field coordination and serves as a key liaison between academic and professional design communities in her senate role.
Professional highlights include co-founding K/PLEX GmbH (now Plex GmbH) in 1990 and establishing its London/Madrid branches in 2000. She conceptualized the influential 1999 symposium "How to become a designer in only 7 days" at Berlin-Weissensee School of Art and previously held design management lectureships at Essen University (now Duisburg-Essen).
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