Dominik Georgi

Dominik Georgi is a Professor and Head of the Competence Center for Marketing Management at the Lucerne School of Business (HSLU). He holds a Habilitation (2007) and PhD (2000) in Business Administration from the University of Basel. His academic career includes roles as a Professor at Frankfurt School of Finance and Management (2007–2014) and Senior Consultant at Vectia (2000–2002). His research focuses on the Sharing Economy, Customer-to-Customer Interactions, and Sustainable Marketing strategies.

Georgi’s research interests span Peer-to-Peer Strategies, CRM, and Digital Marketing. He has led projects on sustainable consumer behavior, sharing platforms, and electrification of urban infrastructure. Key publications include works on referral reward programs, sustainable online retail, and cognitive dissonance in consumer decisions.

His professional activities include advising companies like BLS AG and collaborating with institutions on sustainability initiatives. Georgi emphasizes bridging academic insights with practical applications, contributing to both theoretical advancements and industry solutions in service and marketing domains.