Dmitri Kuksov

Dmitri Kuksov serves as Ashbel Smith Professor and Marketing Area Coordinator at the Naveen Jindal School of Management, University of Texas at Dallas, where he joined in 2012 after teaching at Washington University in St. Louis. He holds editorial leadership roles including Department Editor of Management Science and Senior Editor of Production and Operations Management.

His educational background includes dual doctorates: PhD in Marketing from University of California, Berkeley and PhD in Mathematics from Brigham Young University, plus a Bachelor's in Mathematics from Moscow State University.

Kuksov's theoretical research examines how consumer search costs and uncertainty shape market dynamics. His work reveals counterintuitive phenomena like how hosting competitor ads can increase profits and how lower search costs paradoxically raise prices. Using advanced quantitative methods, he investigates pricing strategies, product assortment, and competition in digital markets, consistently challenging conventional marketing wisdom through rigorous mathematical modeling.

His 15 most recent publications (2014-2025) demonstrate sustained focus on consumer search behavior, digital retail competition, and strategic signaling. Key trends include the role of consumer-product fit distributions, endogenous search costs in loyalty programs, and the economics of showrooming in omnichannel environments, reflecting his core interest in information asymmetry's market impacts.

Notable recognition includes:

• 2005 Frank M. Bass Outstanding Dissertation Paper Award for research showing how reduced search costs can increase prices

As Department Editor of Management Science, Kuksov significantly influences scholarly discourse in operations and marketing science, while his teaching includes advanced courses in game theory and marketing management.