Dino Domić

Dino Domić serves as Associate Professor in the Department of Administration and Marketing at the School of Business Administration, European University of Cyprus, a position held since 2007. Previous academic appointments include Assistant Professor at Cyprus College (2003-2007) and Lecturer at PA College (2001-2003), with earlier part-time lecturing at the University of Wolverhampton (1998-2001).

His academic credentials feature:

• PhD in Marketing (2004)
• MBA (1998)
• BA(Hons) Business Administration (1996)

all from the University of Wolverhampton School of Business Administration.

Professor Domić's research centers on the intersection of marketing, cultural heritage, and identity formation in post-conflict societies. His ethnographic work examines how heritage consumption shapes national and individual identities in Croatia and Cyprus, with significant contributions to understanding tourism's role in post-war reconstruction. Additional expertise includes gender studies, particularly shifts in marital dynamics and masculinity in Cypriot society. His methodological approach combines critical ethnography with perceptual analysis of cultural narratives.

Publication trends since 2001 reveal consistent focus on Balkan and Cypriot contexts, appearing in journals like Annals of Tourism Research and Journal of Tourism and Cultural Change. Recent work (2022) explores university branding through visualization techniques, while earlier studies (2001-2013) established foundational research on Croatian identity reconstruction.

Professional recognition includes:

• Doctoral scholarship from University of Wolverhampton

Professor Domić actively contributes to academic service as reviewer for Direct Marketing: An International Journal, African Journal of Marketing Management, and Drustvena istrazivanja, while serving on the Educational Council of North America Higher Education International (ANAHEI). His advisory work focuses on journal standards and international academic collaboration.