Dilip Mutum

Dr. Dilip S. Mutum is a Professor of Marketing at the School of Business, Monash University Malaysia. He leads the Digital Transformation research cluster and has over 20 years of academic experience, previously serving at Nottingham University Business School and Coventry Business School. His research focuses on digital consumption, sustainable marketing, and social media marketing.

• Education: PhD in Marketing (University of Warwick), MBA in Business Management (Universiti Malaya), MSc and BSc in Forestry (Dr Y.S. Parmar University).

Research Interests: Digital consumption patterns, social media influence, sustainable marketing practices, and consumer behavior in digital ecosystems. His work contributes to UN Sustainable Development Goals related to education and sustainable consumption.

Recent publications explore topics like halal certification impacts, smartwatch adoption, and green purchasing behavior. He has received awards including the FASS Research Excellence Award and multiple Best Paper awards.

• External Roles: External Examiner at HELP University and Coventry University, Editorial Board member of the International Journal of Islamic and Middle Eastern Finance and Management.