Derek D Reed

Derek D Reed is a Professor in the Department of Applied Behavioral Science at the University of Kansas, where he directs the Applied Behavioral Economics Laboratory and serves as an affiliate Scientist for the Cofrin Logan Center for Addiction Research and Treatment. He is a Board Certified Behavior Analyst (Doctoral Level) and Licensed Behavior Analyst in Kansas.

Education:

• Bachelor’s in Psychology, Illinois State University (2004)
• Masters and PhD in School Psychology, Syracuse University (2006, 2008)

Research Interests: Derek’s work bridges behavioral science and economic theory to address societal issues, focusing on irrational decision-making processes. His applied behavioral economics approach models complex choices involving delayed/probabilistic outcomes, environmental sustainability, and skin cancer risk reduction, utilizing principles from behavioral economics, behavioral psychology, and translational research.

Scientific Awards:

• 2019 Federation of Associations in Behavioral and Brain Sciences Early Career Impact Award
• 2019 K. Barbara Schowen Undergraduate Research Mentor Award
• 2018 American Psychological Association Division 25 B. F. Skinner New Researcher Award
• 2016 Association for Behavior Analysis International (ABAI) Outstanding Mentor Award
• 2014 KU Center for Sustainability Faculty Leadership Award

Grants: Derek has secured significant federal and state funding, including a $1.58M grant from the U.S. Department of Energy (2015–2018) for energy sustainability research and a $70k grant from the University of Vermont Center on Tobacco Regulatory Science (2018–2023).