Deborah Metts

Deborah Metts is a Professor in the Graduate Studies program at LIM College, specializing in Fashion Marketing. She co-founded Beyond the Runway, a platform integrating luxury fashion brands with metaverse and NFT technologies through 3D avatars and virtual clothing trials. Her industry experience spans roles at Chanel, Macy's, Calvin Klein, and Bloomingdale's, which she directly incorporates into her teaching curriculum.

• Teaches services marketing in fashion, focusing on non-physical product industries (e.g., Rent the Runway, Stitch Fix)
• Prioritizes bridging academic theory with real-time industry case studies
• Advocates for advanced degrees in fashion business leadership

Key research interests include digital transformation in retail, virtual consumer engagement, and sustainable fashion consumption. She emphasizes the fusion of physical retail with AI-driven technologies and the growing importance of environmental impact awareness in purchasing decisions.

Professor Metts actively shapes LIM's graduate program pedagogy by leveraging her current executive experience as Chief Operating Officer, ensuring classroom content remains immediately applicable to evolving industry standards.