David Houghton

David Houghton is an Associate Professor of Marketing and College Dean of Accreditation at the University of Leicester School of Business (ULSB). He holds a Ph.D. in Management from the University of Bath and an undergraduate degree in Psychology. His research focuses on consumer interaction with digital technology, behavioral processes, data analytics, and privacy implications for individuals and organizations.

His academic career includes previous roles as Associate Dean for Faculty at ULSB and Associate Professor of Marketing at Birmingham Business School. He actively collaborates on internal and external research projects related to technology engagement and societal impact.