About
M. David Rice is an Associate Professor of Marketing and Executive Director of the Future of Marketing Institute at York University's Schulich School of Business. His research focuses on leveraging modern technology in marketing research, including facial recognition, mobile surveillance, social media metrics, and data privacy. He currently serves as Editor-in-Chief of the Future of Marketing Magazine.
Research Interests: Data Mining, Marketing Technology, and Privacy Concerns in Digital Ecosystems. His work emphasizes real-time monitoring, business analytics, and ethical implications of corporate data practices.
Dr. Rice has been a consistent finalist for the Schulich Teaching Excellence Award across BBA (2013, 2010) and MBA programs (2019, 2013, 2009, 2008, 2006, 2005). He teaches Marketing Research, Marketing Communications, and Marketing Models.
