David Higham

David Higham serves as Lecturer in Management and Entrepreneurship at Elon University's Martha and Spencer Love School of Business since 2014, concurrently holding the position of Interim Director for the Doherty Center for Creativity, Innovation and Entrepreneurship. His office is located in Koury Business Center, room 202.

His academic foundation includes a BS in Accounting and MBA from Elon University, complemented by Six Sigma Black Belt Training from ACC/NC State.

• BS in Accounting, Elon University
• MBA, Elon University
• Six Sigma Black Belt Training, ACC/NC State

Higham's research integrates practical business operations with academic instruction, focusing on management strategy, entrepreneurial finance, and retail innovation. His expertise in Blue Ocean Strategy informs teaching of New Product Development & Branding, while extensive experience as a business owner shapes his approach to Principles of Management and Small Business Management courses. Current professional activity emphasizes personalized online sales systems.

He secured the Open Education North Carolina grant (Spring 2020) and Love School of Business AI Grant (Fall 2023) for implementing ChatGPT in education with prompt engineering focus. As Sigma Iota Epsilon Advisor and Elon Year of Service Committee Member, he actively mentors students while serving on the Christmas Cheer of Alamance Board as Vice President.

Higham's teaching portfolio spans Principles of Marketing, Gateway to Business, and Entrepreneurial Finance at Elon, plus Retailing, Customer Service, and Industrial Leadership courses previously taught at Alamance Community College. His professional ventures include operating Hazel Grove Customs, Holly Hill Photography, and former Regis salon franchises.