Daphne Ribbers

Dr. Daphne Ribbers is a Postdoctoral Researcher in the Department of Marketing — Management at the University of Groningen's Faculty of Economics and Business. Her research focuses on consumer behavior, particularly the psychological and social drivers behind food waste reduction. She explores topics such as moral motivations in consumption, product bundling effects, and the role of status signaling in food waste behaviors.

Her work contributes to UN Sustainable Development Goals, notably Goal 12 (Responsible Consumption and Production). Recent studies include analyzing how moral values influence food waste decisions and investigating the impact of product bundles on consumer purchasing patterns. She collaborates with researchers across disciplines, including Jenny van Doorn and Marit Luiting-Drijfhout.

Dr. Ribbers has published in top journals such as Journal of Retailing and Consumer Services and Sustainable Production and Consumption. Her research has garnered significant attention, with studies cited for their innovative approaches to measuring consumer motivations and behavioral interventions.