Ada Maria Barone

Ada Maria Barone is a Senior Lecturer in Marketing at the Institute of Management Studies (IMS), Goldsmiths, University of London. She serves as Programme Co-Director for BSc Management with Pathways and BSc Business Management. Previously, she held a postdoctoral position at Aarhus University and was a visiting scholar at the Ross School of Business, University of Michigan. Her research focuses on consumer behavior at the intersection of sustainability, food systems, and decision-making. She has published extensively on topics like food waste reduction, sustainable packaging, and the psychological mechanisms behind consumer choices.

Education:

• PhD in Management, LUISS University, Rome, Italy
• Visiting Scholar: Ross School of Business (University of Michigan), Aarhus University

Research Interests:

Dr. Barone investigates how psychological factors influence sustainable consumption, particularly in food-related decisions. Her work explores the drivers of food waste, consumer acceptance of novel foods (e.g., plant-based products), and the impact of packaging and communication strategies. She also examines the role of technology (e.g., AI, self-service systems) in shaping consumer experiences.

Key Contributions:

• Developed frameworks linking consumer goals to food waste behavior
• Highlighted the effectiveness of food processing strategies to reduce waste stigma
• Explored anthropomorphic framing in self-service technologies

Labs/Teams: Active in IMS’s sustainable marketing research cluster and collaborates with food industry stakeholders on applied projects.