Daniel Usera

Daniel Usera is a Clinical Associate Professor in the Department of Marketing at the College of Business, University of Texas at Arlington. He teaches advanced business communication, persuasion, and public speaking to undergraduate, MBA, and PhD students. Previously, he served as Executive Assistant Professor at Texas A&M University's MBA Programs from 2020 to 2023, demonstrating a strong trajectory in business education.

Education:

• PhD in Communication Studies, University of Iowa (2014)
• MA in Communication Studies, University of Iowa (2011)
• BA in Communication and Political Science, Washburn University (2008)

Daniel's research centers on persuasion, professional presence, and public speaking. He has developed a theoretical framework on team presentations, exploring formats, Q&A management, and room dynamics. His work also investigates audience engagement techniques and digital communication, particularly on LinkedIn. He is passionate about integrating theory with practice in corporate training and academic settings.

His recent publications show a strong trend in business and professional communication, particularly in team-based speaking scenarios and digital engagement. He has introduced a five-format model for team presentations and extended it to Q&A and spatial dynamics, contributing significantly to pedagogical frameworks in oral communication.

Scientific Awards:

• Top Paper Award, Association of Business Communication - Southwest (March 20, 2025)

Daniel actively advises on doctoral research, as seen in his role on Zahra Babahzehda’s comprehensive exams committee. He has secured research funding for his project "What do people post on LinkedIn? And what works?" at UTA, indicating active grant involvement. He frequently serves as a guest speaker across campus, including at the EDGE Center, Office of Undergraduate Research, and CRTLE, promoting teaching excellence and communication skills.

He is involved in several key university initiatives, including chairing the Hospitality BBA Program Launch Committee and the Hospitality Director Search Committee. He also leads the Maverick Elevator Pitch & Networking Night Committee, demonstrating leadership in program development and student engagement.