Daniel Rigby

Professor Daniel Rigby specializes in environmental, food, and health economics at the University of Manchester, using discrete choice experiments and best-worst scaling methods to study preferences and values. He serves as an adjunct professor at University of Western Australia and contributes to UK food policy through the Food Standards Agency.

Rigby's research examines economic aspects of food allergies, sensitivities, and foodborne illnesses, with recent projects funded by NIHR, ESRC, and FSA. His work quantifies quality-of-life impacts and willingness-to-pay for food safety interventions.

Rigby's publications analyze risk perception heterogeneity, agricultural technology adoption, and environmental valuation. Current projects include FOODSENS (economic burden of food allergies) and studies of foodborne illness economic burdens with USDA and Resources for the Future.