Chengyan Yue

Chengyan Yue is a Professor in Horticultural Science at the University of Minnesota, with expertise spanning consumer behavior, agricultural economics, and sustainable crop production. Their research focuses on economic valuation of agricultural innovations, including pollinator services, genetic modification, and water conservation strategies.

• Key collaborations include USDA, Minnesota Department of Agriculture, and Western Canada Turfgrass Association
• Major funding sources: USDA National Institute of Food & Agriculture, Agricultural Marketing Services

Research trends reveal emphasis on:

• Quantifying consumer preferences for novel crops (cold-hardy grapes, broccolini)
• Assessing growers' willingness to adopt biotechnological innovations
• Developing enterprise budgets for specialty crop marketing
• Analyzing pricing mechanisms for environmental conservation

Recent work explores social-ecological-technological systems in turfgrass management and resilient cropping systems through diversified agricultural practices.