About
Dr. Daniel Read is a Senior Lecturer at the Institute for Sport Business, Loughborough University London. His interdisciplinary research addresses critical integrity issues in sport through qualitative and quantitative methodologies, focusing on athlete welfare, governance, sponsorship, fan behavior, and digital media.
- PhD in Sport Business (Loughborough University London)
- MRes in Psychology
- BSc in Sports Science and Physiology
Dan's current projects examine:
- Athlete welfare (care-seeking behavior, medicine misuse, education)
- Commercial innovation vs. sporting tradition
- Digital divide impacts on sport access
- 21st-century sport governance
He collaborates with organizations such as the World Anti-Doping Agency, FIFA, World Rugby, and the Professional Footballers’ Association. His teaching expertise spans research methods, data analytics, sport integrity, and digital media, alongside PhD supervision.
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