Daniel Rajaratnam

Daniel Rajaratnam is a Clinical Professor of Management at the Naveen Jindal School of Management, part of the University of Texas at Dallas. He holds a PhD in Marketing from Texas A&M University (1989), an MBA in Marketing from Illinois State University (1982), a Postgraduate Diploma in Personnel Management from Xavier Labor Relations Institute (1978), and a BS from Andhra University (1975).

His research focuses on measuring retail performance in omnichannel environments, the impact of nationalism on international marketing strategies, and the contributions of mainstream marketing research to business disciplines. His work has been published in journals like the Journal of Marketing Channels and the Journal of International Marketing.

Rajaratnam has received numerous accolades, including the Sheth Foundation Best Paper Award (2014), multiple Outstanding Professor awards from the American Marketing Association (2001, 1998), and the Hans B. Thoreli Best Paper Award (1996). He is an active member of organizations such as the Academy of International Business and the American Marketing Association.

His professional activities include participation in the AMA Doctoral Consortium and contributions to the Marketing Management Association. While no advising or grants are explicitly listed, his academic trajectory reflects significant scholarly and pedagogical engagement.