Dan Ariely

Dr. Dan Ariely is a James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a renowned social scientist, bestselling author of Predictably Irrational, and a leading expert on human behavior and decision-making processes. His recent work focuses on the psychology of misinformation and conspiracy theories, as detailed in his book Misbelief: What Makes Rational People Believe Irrational Things.

As a behavioral economist and psychologist, Ariely explores cognitive biases, emotional decision-making, and social trust mechanisms. His research combines

• Experimental psychology
• Behavioral economics principles
• Human-computer interaction
• Trust in institutions

to understand how people form irrational beliefs.

Ariely's work has been featured in major media outlets, and he maintains active engagement with public audiences through social media platforms. He has experienced being targeted by disinformation campaigns himself, which informed his personal and professional exploration of belief formation and truth perception in the digital era.