Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University's Fuqua School of Business, with joint appointments in Economics (Trinity College of Arts & Sciences), the Sanford School of Public Policy, and an adjunct role in Psychiatry & Behavioral Sciences. His research focuses on behavioral economics, exploring decision-making, dishonesty, consumer behavior, and the application of behavioral science to healthcare and policy.

Education: Ph.D. in Cognitive Psychology and Business Administration from Duke University (1998), Ph.D. in Behavioral Economics from UNC Chapel Hill (1996), and B.A. in Psychology and Computer Science from Tel Aviv University (1991).

Research interests span dishonesty reduction mechanisms, AI adoption barriers, health behavior interventions, and policy design. Recent work includes studies on honesty oaths, consumer resistance to AI, and the impact of workplace diversity on recruitment. He has led grants funded by organizations like Fundación Capital and Prudential Financial.

His publications emphasize experimental methods to uncover behavioral patterns in ethics, decision-making, and societal challenges. While no explicit awards are listed, his work has been widely cited and featured in media including Nature Human Behaviour, Science Advances, and The New York Times.

Grants include Behavioral Science for Strive Colombia and collaborations with Eli Lilly and Prudential. His interdisciplinary approach bridges academia and real-world applications, with a focus on improving societal outcomes through behavioral insights.