Constant Pieters

Constant Pieters serves as an Assistant Professor of Marketing within the Department of Marketing at Copenhagen Business School. Previously, he held a Lecturer position in Marketing at Tilburg University.

His academic credentials from Tilburg University include:

• Ph.D. in Marketing (2020)
• Research MSc. in Business: Marketing (2014)
• MSc. in Marketing Research (2012)
• BSc. in Business Administration (2011)

Pieters specializes in quantitative marketing methodologies with primary focus areas in latent variable modeling, non-linear regression, and construct validation. His research bridges advanced statistical techniques with substantive applications in marketing strategy and consumer behavior, emphasizing methodological rigor and practical implementation.

Publication trends reveal sustained contributions to methodological advancement, particularly in latent moderation analysis and non-linear relationship modeling. His work appears in premier outlets including Journal of Marketing Research and Strategic Management Journal, demonstrating significant influence on quantitative research practices within marketing and strategy disciplines.

As an educator, Pieters coordinates and delivers fundamental and applied courses in quantitative marketing research and analytics. He actively supervises MSc. thesis projects with strong preference for ambitious quantitative and mixed-methods approaches that achieve high academic quality.