Clidna Soraghan

Dr. Clidna Soraghan is a Lecturer at Edinburgh Napier University's Business School, specializing in social marketing and consumer behavior research.

Her primary research interests focus on Social Marketing, Nudge Theory, and Nutrition Labeling, with particular emphasis on how consumers, especially women, perceive and interpret Front of Pack food labels in real-world contexts. Her work applies ethnographic methodologies including observations, 'think-aloud' techniques, and semi-structured interviews to understand consumer behavior.

Her research has examined the practical effectiveness of nudging as a behavior change technique within the obesogenic environment, identifying significant concerns about the contradictions between social marketing goals and nudging implications.

Dr. Soraghan completed her doctoral research between 2014-2019, investigating women's perceptions of food labels as a social marketing technique.