Claire Hobson

Claire Hobson serves as a Lecturer in Marketing within the Department of Marketing and Retail Management at Surrey Business School, University of Surrey. She commenced her full-time academic role in September 2022 after previously contributing as an Associate Lecturer in 2020 (teaching Marketing Principles) and February 2022 (teaching Marketing in a Digital Environment). Her responsibilities include teaching Channel Management, Marketing Communications, Marketing Principles, and Consumer Behaviour, alongside co-leading the MA Intercultural Business Communication and Marketing joint programme and providing academic guidance as a Personal Tutor.

Her academic credentials comprise a BA (Hons), Postgraduate Certificate (PGCert), and Master of Science (MSc). This educational foundation supports her industry-informed pedagogy.

Hobson's research and teaching expertise is anchored in practical applications derived from extensive Brand Management experience across Fast-Moving Consumer Goods (FMCG), Non-Governmental Organizations (NGO), Pharmaceutical, and Hospitality sectors. Her core focus areas include Consumer Behaviour analysis, strategic Brand Management, integrated Marketing Communications, and Channel Management optimization, emphasizing real-world case studies and cross-sector applicability.

In her academic capacity, she actively mentors undergraduate students through Personal Tutoring and shapes postgraduate curriculum development as Co-Lead of the MA Intercultural Business Communication and Marketing programme. While no research grants are explicitly referenced, her industry integration suggests strong potential for applied commercial research collaborations.