Chelsea Harfield

Dr Chelsea Harfield is a Lecturer in Marketing and Deputy Director of Undergraduate Business Management with Marketing Programmes at the Department of Marketing, Birmingham Business School, University of Birmingham. She completed her doctorate at Warwick Business School and holds postgraduate and undergraduate degrees from the University of Birmingham.

Education:

• PhD, Warwick Business School (2017)
• MA, Tourism Business Administration, University of Birmingham (2010)
• BA (Hons), Tourism and Business Management, University of Birmingham (2007)

Her research focuses on consumer behaviour in tourism and service contexts, particularly around authenticity and narrative transportation at heritage sites. She also investigates the influence of sponsored content on social media, brand perceptions, trust, sponsorship, co-branding in sports partnerships, and consumer engagement. Her teaching includes modules on Strategic Brand Management and Marketing Communications.

While her research interests are well-defined and thematically rich, no recent publications or articles are listed in the provided text, so no trends in scholarly output can be identified at this time.

Scientific Awards:

• No awards mentioned.

Dr Harfield has held various academic and programme leadership roles, particularly in undergraduate education, but there is no information about research grants or external funding. She does not appear to have any listed PhD or Master’s students. She is not affiliated with any specific research lab or team in the provided content.