About
Chun Liu is a Senior Lecturer at Kingston University's School of Creative and Cultural Industries, within the Department of Humanities. She specializes in Chinese consumer experience research, cross-cultural marketing communication, and consumer culture analysis.
Educational background includes:
- PhD in Tourism Management
- MA in Business Management
- PG Certificate in Learning and Teaching in Higher Education
Her interdisciplinary research bridges business management, cultural studies, and marketing, with particular focus on Chinese consumer behavior patterns in global contexts.
0Publications listed
