Yu-Lun Liu

Dr. Yu-Lun Liu is a Senior Lecturer in Digital Marketing and Analytics at the Kent Business School (KBS Medway), University of Kent. He holds a PhD in Business and Management and an MBA in Commerce Automation and Management, alongside work experience as a software engineer in an IT company. His research focuses on advertising, tourism marketing, technology management, consumer psychology, and sustainable practices. He is actively involved in higher education, holding the Fellow of the Higher Education Academy (FHEA) and a Postgraduate Certificate in Learning and Teaching (PGCHE).

Key research interests include the impact of technology on consumer behavior, sustainable hospitality, marketing analytics pedagogy, and the integration of AI in environmental solutions. His work often bridges technology innovation with consumer decision-making, particularly in contexts like voice assistants, mobile payments, and eco-friendly practices.

Publications highlight interdisciplinary trends, such as leveraging AI for wastewater treatment, analyzing cultural influences on customer engagement, and applying educational methods like the Fishbowl technique in marketing courses. Awards include recognition for teaching excellence through FHEA and PGCHE, reflecting his commitment to pedagogical innovation.

Dr. Liu’s contributions span academic and practical domains, with a focus on sustainable business models and digital transformation. He has advised on recruitment strategies, cybersecurity resilience in organizations, and consumer-driven sustainability initiatives. Collaborations include studies on South African carbon capture systems and the role of empathy in nonprofit engagement.