Chul Kim

Chul Kim is an Assistant Professor at the Allen G. Aaronson Department of Marketing & International Business, part of Baruch College, City University of New York (CUNY). His academic work focuses on integrating technological and quantitative approaches into marketing practices.

• Data Networks
• Data Science/Analytics
• IT Strategy
• Market Research
• Marketing
• Quantitative Modeling
• Statistics
• Technology
• Crowdfunding
• Social Media
• Digital Marketing
• Multi-channel Attribution

Chul Kim specializes in (1) Data Networks, leveraging interconnected systems for marketing insights, (2) Data Science/Analytics, applying advanced statistical methods to consumer data, and (3) IT Strategy, aligning technological infrastructure with business goals. His research also explores crowdfunding dynamics, social media impact on consumer behavior, and digital marketing optimization.

Contact Chul Kim directly at chul.kim@baruch.cuny.edu for collaboration or inquiries.