Christoph Wegmann

Christoph Wegmann is a Professor of Food Marketing at the Department of Nutrition and Home Economics, Hamburg University of Applied Sciences. He holds academic leadership roles including Deputy Head of the Department of Ecotrophology and Chair of the Examination Committee for Ecotrophology. His research focuses on product innovation, ethical challenges in marketing, and digital competencies in nutrition science. With over 200 supervised theses, his advising work emphasizes food industry marketing and product development. His publications span topics like consumer behavior, sustainable packaging, and e-commerce strategies for the food sector.

Wegmann's career combines academic and industry experience: he worked as a product manager at Tchibo and project manager in logistics consulting (DP DHL). His work bridges theoretical marketing principles with practical industry applications, particularly in ethical decision-making and digital transformation.

Key research areas include the interplay between marketing strategies and public health/sustainability goals, leveraging nudging techniques to promote healthier food choices. He contributes to interdisciplinary projects like 'Digital Competencies in Ecotrophology' addressing modern challenges in nutrition science education.