Christian Winkler

Christian Winkler is Professor for AI-based UX optimization and general business administration at Nuremberg Institute of Technology since 2022. With over 25 years of experience spanning entrepreneurship, enterprise architecture, and academia, he brings substantial industry expertise to his academic role. His career includes founding multiple technology companies including an internet service provider (WWL Internet AG) that went public in 1999, Querplex GmbH through management buyout in 2003, and datanizing GmbH as an NLP SaaS provider in 2017.

Professor Winkler's research focuses on practical applications of artificial intelligence in business contexts, with particular expertise in natural language processing, user experience optimization, and data-driven marketing strategies. His work bridges theoretical AI research with real-world business applications, emphasizing accessibility of complex technologies. He has published extensively on language models (including BERT and LLaMA implementations), text analysis techniques, and social media data analysis for business insights.

Recent publications reveal a strong trend toward optimizing large language models for practical deployment, with significant focus on analyzing user-generated content from social platforms like Instagram and WallStreetBets. His work demonstrates how NLP can extract valuable business intelligence from unstructured data sources while making advanced AI techniques accessible to non-technical business professionals.

Winkler teaches E-Commerce, International Marketing Tools - Quantitative Methods, Applied User Experience, and Communication Management, reflecting his interdisciplinary approach that combines technical AI knowledge with business administration expertise. He is an active contributor to the data science community through conference presentations at events like m3 Konferenz, MLsummit, and data2day, as well as educational content for Heise Academy on Python and NLP topics.