Chris Cook

Chris Cook is an Assistant Professor of Practice and Assistant Dean of Enrollment Management & Marketing at Texas Tech University's College of Media & Communication. With 30 years of experience in public relations and marketing, he has held leadership roles including Senior Director of Communications & Marketing at Texas Tech and Executive Vice President of Marketing at First Financial Bank. His expertise includes crisis communication, digital marketing, and media relations.

Education:

• Bachelor's in Journalism from Louisiana Tech University (1993)
• Master's in Mass Communication from Texas Tech University (2012)

Research Interests: Focuses on strategic communication, storytelling in marketing, and leveraging digital platforms for organizational impact. His work emphasizes building external relationships through effective media engagement and social media strategies.

Achievements:

• Recipient of Telly Award (2009) for innovative Heisman campaign
• Award-winning media campaigns for Texas Tech Athletics

Leadership: Led Texas Tech's athletics communications during high-profile successes (1999-2010) and managed university-wide communication teams. Currently oversees enrollment marketing and academic leadership roles.