Barbie Chambers

Barbie Chambers is an Associate Professor of Practice in the Department of Professional Communication at Texas Tech University’s College of Media and Communication. Previously, she taught in the Rawls College of Business. She holds a Doctorate in Communication from Texas Tech, alongside a Bachelor’s in Advertising and Marketing. With 25 years of industry experience in advertising, marketing, and PR, she bridges academic research with practical applications.

Education:

• Doctorate in Communication, Texas Tech University
• Bachelor’s in Advertising & Marketing Minor, Texas Tech University

Research Interests: Focuses on applying academic knowledge to organizational and consumer behavior, brand identity development, and communication strategies for small businesses and non-profits. Integrates professional experience through industry consulting, training, and research methods.

Awards:

• Multiple teaching and industry accolades including Addy Awards, Telly Award, and Healthcare Marketing Awards.
• Recognized as a Certified PRINT® Coach and Professional Certified Marketer.

Teaching & Leadership: Teaches courses like Strategic Business Communication, Advertising Campaigns, and Public Relations Graphics. Advised Collegiate DECA, earning Chapter Advisor of the Year. Active in professional organizations including the Association for Business Communication and International Communication Association.