About
Dr. Chavi Chen is an Associate Professor at IÉSEG School of Management, France, with a Ph.D. in Business Administration from the University of Manchester. She holds visiting professorships at Aarhus University (Denmark), University Carlo Cattaneo (Italy), and has taught at Keele University (UK) and Mahidol University (Thailand). Her research focuses on marketing dynamics, B2B interactions, and innovation in cross-cultural contexts.
Her work explores themes like service recovery, negotiation strategies, and the impact of language in multinational corporations. Recent publications analyze behavioral patterns in sustainable operations and mental health in sales environments. Dr. Chen teaches courses on cultural diversity management, digital strategy, and negotiation across IÉSEG's Grande École and MSc programs.
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