About
Carol Reid is a Senior Lecturer at the Ulster University Business School, with a focus on digital transformation in SMEs and human-computer interaction. Her career spans over a decade of research in agile processes, interaction design, and cognitive ergonomics.
- Ulster University Business School, Belfast Campus
- Specializes in digital transformation and SME strategy
Her research explores:
- Digital transformation frameworks
- Agile user experience design
- Cognitive ergonomics in interaction
- QR code applications in health tech
- EASEL conceptual model for strategic planning
- Virtual assistant interfaces
Carol’s publications since 2016 demonstrate her commitment to integrating digital processes with business value creation. She has contributed to advancements in pervasive computing and interaction design for health applications.
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