About
Cao Lanlan is a Full Professor of Marketing at NEOMA Business School, where she teaches Digital and Mobile Commerce, Retail Strategy, and Multichannel Retail Management across initial training, continuing education, and research programs (DBA, PhD). Her research focuses on omnichannel retailing, artificial intelligence applications, business model innovation, and internationalization in retail.
- International Business Review
- Journal of Interactive Marketing
- Journal of Retailing
- Academy of Management
Her work explores how new technologies and A.I. reshape retail fundamentals, with funded projects on mobile commerce, business intelligence, and franchising. Key collaborations include researchers like Liu, Trinchera, and Yang.
Recent publications address mobile commerce performance metrics, A.I. in retail, augmented reality in consumer decision-making, and channel integration strategies. She also contributed to the book Exploring Omnichannel Retailing (Springer, 2018).
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