Wilson Ozuem

Wilson Ozuem is an Associate Professor in Management at Anglia Ruskin University's Faculty of Business and Law, specializing in digital marketing and innovation management within computer-mediated environments. His work focuses on consumer-brand engagement in fashion and luxury sectors, with recognition as an international leader in digital marketing and multichannel retailing.

His educational background includes:

• PhD (Digital Marketing) from Anglia Ruskin University
• Postgraduate Degree (Educational Enquiry) from University of Cambridge
• MBA (Information Management) from London Metropolitan University
• MEd (Educational Leadership) from Open University
• MA (Marketing) from University of West London
• Postgrad Dip (Retail Management) from University of the Arts, London
• BA (Business) from University of Portsmouth

Ozuem's research centers on digital marketing ecosystems, particularly examining social influence in online brand communities, luxury fashion digital strategies, and consumer responses during crises like the COVID-19 pandemic. His social constructivist approach investigates how computer-mediated environments reshape fashion industry dynamics, with emphasis on service recovery, social media influencers, and mobile marketing impacts.

His 15 most recent publications reveal strong thematic continuity in digital consumer behavior, with increasing focus on pandemic-related disruptions, luxury brand digital transformation, and methodology refinement in qualitative research. Key trends include actor-network theory applications, omnichannel integration challenges, and psychological drivers of online engagement.

Award highlights include:

• Senior Fellow of the Higher Education Academy (HEA)
• Fellow of the Chartered Institute of Marketing (FCIM)

Ozuem has successfully supervised over 30 PhD/DBA students in areas including online brand communities, social media influencers, and digital service recovery. His professional engagements include Co-country Chair for the Global Business and Technology Association, alongside memberships in the American Marketing Association and European Marketing Academy. Current research continues to explore computer-mediated marketing environments with emphasis on luxury fashion digital ecosystems and consumer-brand co-creation dynamics.